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05/13/2026 20:00
There's no single "right way" to run a podiatry practice anymore. The traditional insurance-dependent model isn't the only path, and some of the most successful podiatrists in the country are proving it. This session brings together three doctors running very different businesses, each thriving on their own terms. Whether you're burning out on insurance headaches, curious about cash-pay, or rethinking what practice even looks like, this conversation will open your eyes to what's possible.
Learning Outcomes:
Tea Nguyen
DPM
Chris Kestner
DPM
Don Pelto
DPM
Industry insight:
Ancillary Made Practical: Growing Onychomycosis Revenue in a Direct-Pay Model
Learn more about photodisinfection therapy for severe onychomycosis from ToeFX Inc.
Tea Nguyen
DPM
Chris Kestner
DPM
Don Pelto
DPM
Nicole Freels
DPM
04/29/2026 20:00
Most podiatrists are invisible to patients searching online—and don't know it. This session breaks down how local search actually works, what's changing with AI-powered search (GEO), and the specific fixes that move practices from page 2 to the top of Google.
Learning Outcomes:
Shaun Zaken
Blue Orchid Marketing
George Athan
RocketFuel Marketing
Jim McDannald
DPM
Industry Insight:
From Detection to Growth: Growing a Podiatry Practice with the ToeFX AI Diagnostic Pipeline
Shaun Zaken
Blue Orchid Marketing
George Athan
RocketFuel Marketing
Jim McDannald
DPM
Dr. Irit Van-Ham
PhD
Dr. Monika Yazdanian
PhD
05/06/2026 20:00
AI tools promise to save hours per week on documentation and admin—but most podiatrists don't know where to start or what's hype vs. reality. This session cuts through the noise with real-world use cases, live demos, and honest assessments of what's working today.
Learning Outcomes:
Andrew Lundquist
DPM
Larry Kosova
DPM
Adrianne Ross
DPM
Industry insight:
From Note to Payment: How AI Is Reshaping Documentation & Revenue Cycle
Rachel: the virtual agent that doubles staff productivity
Andrew Lundquist
DPM
Larry Kosova
DPM
Adrianne Ross
DPM
Jordan Bowman
M.A. CCC-SLP
Chance Rodriguez
Founder and CEO
Shaun brings a creative and entertainment-industry background to podiatry marketing, having spent over a decade in TV development and strategic consulting for brands such as Amazon, Google, and Intel before founding Blue Orchid Marketing. As CEO, he's spent the last four years focused on rethinking digital marketing specifically for podiatrists nationwide. Based in New York, Shaun combines big-brand creative strategy with the hands-on needs of private practices looking to stand out and grow.
Andrew works at the intersection of AI and everyday healthcare delivery. His focus is on practical implementation—helping clinicians understand which AI tools are ready for prime time and how to integrate them without disrupting patient care. He brings a clear-eyed view of what's hype vs. what's actually saving time in the clinic today, with a particular emphasis on documentation and workflow automation.
Jim practiced podiatry for nearly a decade before transitioning full-time to helping private practices with patient acquisition and online visibility. He runs Podiatry Growth and co-hosts the Podiatry Marketing podcast. Jim brings a rare perspective: he understands both the clinical reality of running a practice and the marketing strategies that actually move the needle. His focus is on local search, Google Business Profile optimization, and helping DPMs show up when patients are searching.
Larry is a practicing podiatrist and early adopter of AI-powered clinical tools, including Heidi and Dragon. He's been testing and refining AI workflows in his own practice and can speak to what works, what doesn't, and where the technology is headed. Larry brings the "in-the-trenches" perspective—real results from a real practice, not theoretical use cases.
Dr. Ross applies her surgical skills and passion for teaching as a faculty member at one of the nation’s leading podiatric medical and surgical residency programs. Her commitment to the field of podiatry and patient care is further proven by her completion of additional training to specialize in reconstructive plastic surgical techniques. Dr. Ross’ other specialties include peripheral nerve surgery, adult and adolescent flatfoot reconstruction.
Meet Jordan Bowman, M.A., CCC-SLP-PNAP, a nationally recognized speaker and Past President of ISHA. Jordan earned her Bachelor of Business Administration in Marketing from Ohio University and her Master of Arts in Speech-Language Pathology from the University of Akron. She currently serves in Strategic Partnerships at Athelas and was appointed by ISHA to be ASHA’s State Advocate for Medicare Policy, reflecting her deep commitment to advocating for older adults in long-term care.
